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I build systems that go into daily use. And I measure what they change.

AI and business systems for companies that are done experimenting. I build it myself, we agree the measurement points before any work starts, and I stay with it once it has to survive an ordinary working week.

Systems in daily use with clients right nowPart-owner of an operating business, not only the softwareFew engagements at a time

You are not in doubt that there is something here. You are in doubt about where it starts, and where the responsibility lands.

Four things come up again and again on a first call. Recognise two of them and you are in the right place.

01

The work lives in people's heads and in spreadsheets beside them.

Everyone knows how it should be done, but it is written down nowhere and it gets done differently every time. When someone takes leave or resigns, it shows up in what you deliver.

The work

I build the system the work can live in, so it is done the same way every time and someone new can take it over without being trained by the person who has already left.

02

You have tried AI. It stopped at trying.

A couple of people use it to write things, and the rest of the business feels nothing. That is not because the technology is too weak. It is because it sits beside the work instead of inside it.

The work

I put it into the tasks that actually take the time: quoting, follow-up, documentation, everything that gets written from scratch each time.

03

Nobody can say what the last project delivered.

Time and money went in, and what came out is an impression. An impression is a poor thing to base the next decision on.

The work

We agree what gets measured, and what that number is today, before I touch anything. Afterwards you can see the difference on the same number.

04

You are unsure what you are on the hook for once AI is in daily use.

The rules arrived in stages, some of the dates have moved, and it is hard to see what applies to you. So the decision gets postponed, and nothing happens in the meantime.

The work

I keep track of which role you hold in what you put into use, and what that role asks of you. It makes the question concrete enough that it stops being the reason to wait.

Where this stands right now

Reviewed 10 September 2026

  • The transparency rules already apply. Since 2 August 2026 people have to be told when they are dealing with an AI system, and AI-generated audio, image and video has to be marked as such. That covers the cases the regulation names, not everything AI touches. The prohibitions on certain uses of AI, and the duty to support AI literacy among your people, have applied since 2 February 2025.
  • The high risk rules have moved. Stand-alone high risk systems now apply from 2 December 2027, and high risk AI built into products from 2 August 2028. The change came with Regulation (EU) 2026/1744, in force since 27 July 2026.
  • Denmark still has no permanent national AI act. The bill lapsed when the general election was called in March 2026, so the temporary act from May 2025 is what applies, and it only designates supervision of the prohibited practices. The Danish Agency for Digital Government states itself that it is unresolved who supervises high risk systems and the transparency rules, and that there is not yet a formal route of complaint.
  • You can change role without noticing. If you put your own name on a high risk system, or use an ordinary tool for something that turns it into a high risk system, you move from user to provider, and the responsibility moves with you. It is worth looking at closely if the system touches recruitment, credit assessment or access to essential services.

Sources: Regulation (EU) 2024/1689, Regulation (EU) 2026/1744 and the Danish Agency for Digital Government. This is general information, not legal advice.

What the work looks like, and how it gets measured.

A system the work can live in

Clients, jobs, prices, documentation and follow-up in one place, built around the way you actually work rather than the way an off-the-shelf product would prefer you to work.

AI inside the work

Not a chat window off to one side, but help that sits in the screens where the work gets done, so it gets used without anyone having to remember to use it.

What you already have, made to work properly

Often the answer is not a new system. It is getting what already exists to join up and stop asking someone to type the same thing in twice.

The measurement

The measurement points are agreed before any work starts and they go into the contract. Otherwise it is not a measurement, it is a story told afterwards.

How it runs

  1. 01

    The description

    You fill in the form on this page. The more concrete you are, the sooner I can say something you can use, and the sooner I can tell you if I am not the right person for it.

  2. 02

    The conversation

    We talk. I ask about what the form did not cover, and we agree what gets measured and what that number is today. You also find out when I can start and how long I expect it to take.

  3. 03

    The proposal

    You get a proposal setting out what you get, when you have it, and what it will be measured on. The solution itself is only laid out in detail once there is an agreement. That is not secrecy, it is the only way to make a proposal free of charge without giving the work away.

  4. 04

    The agreement

    Scope, timeline, measurement points and payment schedule go in writing, along with who owns what gets built. That is you. The payment schedule is agreed at the same time, and part of it does not fall due until the two rounds of revisions have been done.

  5. 05

    The build

    I build it. You see the thing itself along the way, not a report saying work is happening.

  6. 06

    The handover

    The system goes into use, your people are taken through it, and there is a written description of how it fits together that someone other than me can read.

  7. 07

    Two rounds of revisions

    Two rounds of revisions are in the agreement, and they come after you have used it in a normal week. That is when it becomes clear what is missing.

Afterwards, if you want it

Once it is running, we can agree that I stay with it, either as someone you can call on, or as the person responsible for keeping the system running. What that covers is agreed up front and written into the contract. It is not a condition of starting.

Describe your task

Five minutes. I read it myself, and there is nobody in between.

I would rather call than write. It is quicker for both of us.

Write it the way you would say it to a colleague. What should be possible afterwards that is not possible today, and who in the business would feel the difference?

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Where it happens, how often, and who spends the time on it. That is what we measure against afterwards.

I only use this to reply to you. No newsletters.

Systems in use right now.

These are systems I built myself and that are running with clients today. There are no client names, and yours will not appear either if we work together. Figures are only shown once the client has seen them and agreed to them.

Marketing and client platform

I run it today.

Several companies, each with their own site and their own clients, on one system.

Websites, enquiries and follow-up run in the same place. A new company can be set up without building from scratch, and there is one place to see what produces enquiries.

Measured on

  • Time from enquiry to first reply
  • Share of enquiries that turn into a conversation
  • Hours a week spent on manual follow-up

The measurement is running. The figures appear here once the client has approved them.

Rental and booking platform

In service.

Rental with real bookings, payment and handover.

The customer books, pays and collects in one flow. Calendar, deposit and settlement are joined up, so nobody keeps the books in their head.

Measured on

  • Bookings handled since launch
  • Minutes of admin per booking
  • Share of bookings completed without anyone stepping in

The measurement is running. The figures appear here once the client has approved them.

Job and quoting system for trades businesses

I run it today.

From job to quote to invoice, with an app for the people out on site.

Quotes are calculated on the company's own prices, jobs are planned around where the crews are, and invoicing happens without anyone retyping it. The people on site have it all on their phone, signal or not.

Measured on

  • Time spent producing a quote
  • Quotes sent per week
  • Days from finished job to invoice

The measurement is running. The figures appear here once the client has approved them.

Pricing and planning tool for road works

In service.

Quantities and price for a stretch of road, worked out straight on the map.

The customer draws the stretch, the tool works out quantities and price, and the enquiry lands with the supplier covering that area. What needed a site visit and a spreadsheet is done at the screen.

Measured on

  • Share of enquiries arriving with the calculation done
  • Time spent per quote
  • Enquiries per month

The measurement is running. The figures appear here once the client has approved them.

Still in doubt?

Then take the meeting. No presentation, and no follow-up you did not ask for. You tell me what is getting in the way. I tell you what I would do about it, or that I am not the right person for it.

If you already know what the task is, skip the meeting and describe it instead

Describe your task
Emil Bonderup | AI and business systems, built and measured